Top 5 Beauty Retail Apps on Android in South America - Q1 2024

In the first quarter of 2024, the top 5 beauty retail applications on the Android platform in South America demonstrated diverse performance trends in terms of weekly downloads and active users. According to Sensor Tower data, here's an overview of how these apps fared:

O Boticário from Grupo Boticário showed a strong presence with weekly downloads peaking at approximately 223K in the last week of January. Despite a subsequent decline, the app maintained impressive weekly downloads, ending the quarter with around 90K. The weekly active users mirrored this trend, peaking at 3.6M in the same period before declining to 2.2M by the end of March.

Natura: Perfumes e Cosméticos by Natura &Co experienced a steady download rate, with numbers ranging from 32K to 67K throughout the quarter. The app's active users saw a slight dip mid-quarter, dropping from 550K in early January to 484K by late March.

Representante Eudora, another offering from Grupo Boticário, maintained a consistent download rate, peaking at 34K in mid-March. The weekly active users also showed a positive trend, rising from 132K at the beginning of January to 149K by the end of the quarter.

Beleza na Web: Cosméticos from Beleza na Web experienced varied download trends, reaching a high of 35K in the last week of January and dipping to 10K in mid-March. Active users followed a similar pattern, starting at 187K in early January and ending at 136K by the close of the quarter.

Época Cosméticos & Perfumaria by Época Cosméticos saw steady weekly downloads, fluctuating between 22K and 32K. The active user base remained relatively stable, starting at 133K and ending at 119K over the three months.

These insights highlight the dynamic nature of the beauty retail app market in South America. For more detailed data and insights, visit Sensor Tower.